THE POSITIONING AUDIT
№ 01
A Professional analysis and plan
How to actually build authority, own a category of one, and become the only rational choice in your market.
The Propaganda Positioning Audit tells you what your market actually thinks about you today, where your competitors are weak, and the one position you can own that nobody can copy without sounding like a knockoff of you. Written up about your business by name, in your inbox in 5 business days.
Written report in 5 business days.
Why this matters
Watch any category for a week and you'll see the same thing: ten competitors saying the same words to the same buyers, then buying ads to say them louder.
The winners in every market take a different approach. They found a way to truly differentiate themselves through psychology rather than competing on volume, price, or ridiculous money back guarantees.
There's a strategy I've developed over the past ten years in entrepreneurship that I call "Deep Positioning". Applied to your business it gives you the exact map to follow if you want to build undisputed authority in your market, charge what you're actually worth, and respectfully deposition your competitors.
And for $97 I'll analyze your current market position and give you a plan for applying the Deep Positioning framework to your business this month.
№ 02 · The Problem
Optimizing Is the Most Expensive Way to Avoid a Positioning Problem.
When sales slow down, most founders reach for execution. New funnel. New hooks. New offer. Pricing adjustments. More content, more spend. Sometimes that works. Usually it just gets you a more efficient version of the same problem.
The problem is further upstream. Your buyer shows up already holding an opinion about your category and about you. Your competitors' marketing built that opinion, along with whatever they got burned by last time. Every dollar you spend lands on top of it.
When that opinion is right, your marketing compounds. When it's wrong, your marketing evaporates, and no amount of execution fixes it.
The Audit tells you which one is happening to you.
№ 03 · The tool
Three Questions.
One Written Answer.
The Audit runs your business through Deep Positioning, the same work I do at the front of a private client engagement.
I.
What Prospects Actually Think About You
The words in their head before you say anything, and the one belief that gets you out of the comparison.
II.
Where Your Competitors Are Weak
Built from what they actually publish. Where they've planted flags, where they contradict themselves, and where the ground is wide open and nobody has noticed.
III.
The Position You Own
A named category you can win, the position you take inside it, what it lets you charge, and why a competitor can't lift it off you once it's yours.
I build every audit off your intake and your market's real material. Your competitors' actual headlines. What your buyers actually believe. Your actual proof.
№ 04 · What You Receive
The Report, the Words, and the Plan.
The Report
The Positioning Report
3 to 5 pages, about your business by name. What prospects actually think about you today. Where your competitors are weak. And the one position you can own that nobody can copy without sounding like a knockoff of you.
The Words
Your De-Positioning Lines
What to say the second a prospect brings up a competitor, so the conversation stops being about price.
The Plan
Your First 30 Days
The actual suggested execution steps to fix your positioning.
Timeline: buy it, fill out your onboarding form, report in your inbox in 5 business days.
№ 05 · Who's Behind It
Chief Propaganda Officer, Jared T. Ross
Jared T. Ross runs positioning and narrative strategy for founders and brands as Chief Propaganda Officer at the Bureau of Propaganda Intelligence, and writes on propaganda mechanics for the Propaganda Standard. Entrepreneur for over a decade. Former MBA professor at the University of San Francisco.
№ 06 · Who It's For
Buy It, or Keep Your $97.
Commission the audit if:
You sell something real and it sells, just slower and cheaper than it should.
Your market lumps you in with competitors that offer worse products or services.
Prospects say you're too expensive or compare you to competitor prices.
You're about to spend on ads and want your positioning right before you amplify it.
Keep your $97 if:
You're pre-revenue. Positioning diagnosis needs a market that has already reacted to you.
You want someone to tell you your current positioning is fine. Sometimes it is. Usually it's wrong, and the report will say so plainly.